The Global Associates Telesales Companies strive hard to promote and sell their products/ services, often relying too heavily on technical jargon or buzz words, something that works against them sometimes. While talking about value proposition and competitive advantages of one’s offer is necessary to some extent, the first priority of telesales companies should always be the needs and requirements of their customers. They are more interested in the benefits you offer rather than the technical details. Your sales strategy must include some essential elements to make the offer more appealing for the customer; these elements are discussed below.
- Can you save their time?
A customer would always be interested to know if your solution can save them time. The presentation of telesales companies should demonstrate in objective terms how their solution is going to achieve this objective. This may include completing their processes faster and with greater efficiency, or using reduced man power etc.
- Can you help them save (or earn) more money?
The bottomline for an organization is always how much profits they can earn. They will buy from you if they are convinced that you can help them earn or save more money with your solutions. One should never forget that the customers are only interested in seeing their profit margins grow, technical details don’t really matter.
- Can you reduce their stress levels?
Telesales companies should focus on providing a stress-free work environment to the employees. This is what really need and cherish. The employees at all levels face their own pressures; the management people have to cope with sales projections and timelines, while sales persons must achieve their targets without fail. Your solution should offer a way of reducing the stress levels by making the processes easier and more efficient to make it work for the customers.
Telesales companies should include these basic elements in their sales strategies; their focus should always be on the customer’s needs, selling would follow automatically. This approach works better than employing technical jargon and ornate language to try and convince the clients.