The Global Associates B2B Appointment Setting Services often face a dilemma about how honest they can be with the people they approach or get in touch with. It has become a trend with most B2B appointment setting services these days to commit the mistake of giving a false impression of their intent and capabilities through the use of rhetoric or flowery language. However, does it really bring greater success to them?
- Be honest with the people who refer you:
B2B appointment setting services often need to take favors from some influential persons for getting an easy access to the desired decision makers. These people take time out from their busy schedule to refer you, and it’s necessary you don’t disappoint them. Be very honest about what you can do for the people you want to approach when you ask for referrals. Also plan some attractive incentives for these people to show your gratitude.
- Don’t try to bluff the call screeners:
Never try to bluff your way through a call screener in order to get to the decision maker. The call screeners unless there is really no other way. These call screeners are experienced people, they will recognize a sales call instantly. Be honest about the intention of the call; tell them in clear terms your intent and what service or product you are offering and why should your call be put through to the decision maker. You may be able to make them recognize the merits of putting you through.
- Be straight forward with the decision maker:
Avoid using any rhetoric or ornate language when you talk with the decision maker. They are busy people, be to the point and absolutely honest about what you have to offer and how you can help improve their productivity, reduce their headcount and enhance their profit margins. Remember, they are not interested in the mechanism of your product but how it will help them solve their issues.
Honesty is the best policy for B2B appointment setting services, just as in any other walk of life. Your honest measures will work even if success may take a little longer to come.